Use cases

One message, the best available channel

Orchestrate SMS, RCS, WhatsApp, Twnel and Email from a single integration, with automatic overflow, load balancing and rules per message type.

Professional working on a laptop with a phone at hand, coordinating communications

Each channel has different strengths: SMS reaches everyone, RCS and WhatsApp enrich the experience, Email carries documents and Twnel organizes operations. Hybrid communication combines the best of each to maximize delivery and optimize cost.

Examples

  • RCS with SMS fallback
  • WhatsApp with SMS fallback for payment reminders
  • SMS notice + Email with the full document
  • SMS with a link to pay over WhatsApp

Capabilities

Automatic overflow

If the main channel is unavailable or the user is not compatible, the message continues on the next channel.

Load balancing

Smart traffic distribution across operators and channels during demand peaks.

A single API

One integration for every channel, with unified reports and callbacks.

Cost optimization

Use the rich channel when it adds value and SMS when it is enough.

Success stories

Customers already doing it

Sales outsourcing · Twnel

Servimercadeo

Subscription sales that go from 2 days to 15 minutes

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Consumer goods · Twnel

AB InBev

More than 3,500 Bavaria and Cervecería Nacional sales reps connected in one chat

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Logistics · Twnel

Chiper

63% fewer failed deliveries with more than 850 drivers connected

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Direct sales

Rena Ware de Colombia

Timelier, traceable collections with SMS

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Education

NT Instituto de Inglés

Optimizing payment management and student communication

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B2B retail

Materiales Emo

Connecting customers and staff in retail and hardware

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See all stories

Ready to communicate better with your customers?

Tell us about your needs and we’ll design the right solution with you, backed by more than 23 years of experience in Colombia.