Open and read rate above 96%
on SMS marketing campaigns.
Retail
Supermercados Más por Menos
Smart loyalty and effective communication in retail
Read storyMateriales EMO · B2B retail
Efficient communication for marketing, events and compliance
Materiales EMO connects customers, guests and staff with SMS campaigns, event confirmations and chatbots that update privacy policies with full traceability.
Summary
The challenge
Fast, measurable campaigns, event attendance confirmation and traceable acceptance of privacy policies.
The solution
Direct SMS marketing, interactive messages with confirmation links and SMS chatbots.
The result
Open and read rate above 96%, faster confirmations and guaranteed compliance.
- >96 %
- open and read rate on SMS campaigns
- 3
- audiences: customers, event guests and staff
- 100 %
- of policy responses recorded with traceability
About Materiales EMO
Materiales EMO is one of Colombia’s leading distributors of home, construction, hardware and remodeling products, with more than 50 years of history and a national presence.
It combines physical and digital channels, frequent campaigns and a growing digital culture to connect with its key audiences.
SMS, combined with chatbots and automated flows, is much more than a promotional channel: it is a cornerstone of digital transformation for retail and hardware companies.
The challenge
The company needed to improve communication with diverse audiences, automatically, without adding operational load and with high delivery and response rates:
- Run fast, direct and measurable promotional campaigns, without relying only on print or social media.
- Confirm attendance at corporate events with traceability and timely responses from guests.
- Update internal privacy policies with each user’s individual, traceable acceptance, as current regulations require.
The solution
With Inalambria’s A2P messaging platform, Materiales EMO implemented an end-to-end automation and traceability strategy:
- Direct SMS marketing: campaigns segmented by product line: launches, home goods discounts and seasonal promotions.
- Event confirmations: messages with confirmation and tracking links to manage attendance at events and launches in real time.
- SMS chatbots: conversational flows so staff can read the new privacy policies, reply whether they agree and have their answer recorded.
This unified its contact strategy, strengthened relationships with key audiences and optimized resources.
Results
Faster confirmations
for event attendance compared with traditional methods.
Regulatory compliance
when updating policies, with responses recorded securely and centrally.
Better brand perception
thanks to modern, immediate and non-intrusive contact channels.
Digital messaging as a strategic tool to connect with customers and staff.
From direct marketing to internal policy management, Inalambria’s platform sped up processes, increased traceability and helped meet business and regulatory goals.
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