From 2 days to 15 minutes
per subscription sale.
Cloud software
E-Line
Reinventing the in-person waiting experience
Read storyServimercadeo · Sales outsourcing · Twnel
Telecom sales that went from 2 days to 15 minutes
Servimercadeo, a sales outsourcing company, connected more than 300 sub-distributors in Colombia and Ecuador with Twnel, who now sell DirecTV and HughesNet subscriptions in 15 minutes.
Summary
The challenge
A subscription sales process that took up to 2 days, with scattered distributors.
The solution
Conversational sales flows in Twnel, integrated with the company’s systems.
The result
Each sale went from 2 days to 15 minutes, with no learning curve for distributors.
- 2 days → 15 min
- per subscription sale
- 300+
- sub-distributors in Colombia and Ecuador
- 0
- learning curve for distributors
About Servimercadeo
Servimercadeo is a sales outsourcing company that sells and installs telecom services through a network of sub-distributors in Colombia and Ecuador.
It sells DirecTV and HughesNet subscriptions, where closing speed defines the network’s success.
The challenge
Before Twnel, selling a subscription could take up to 2 days. Servimercadeo needed to:
- Speed up registration and validation of each sale.
- Connect hundreds of independent distributors without forcing them to learn a new system.
- Integrate the operation with the company’s information systems.
The solution
Since June 2020, sub-distributors sell through Twnel:
- Sales flows in the chat: that guide each subscription step by step.
- Integration with its systems: to register and validate sales instantly.
- A familiar experience: of chat, with no training required.
Results
More than 300 sub-distributors
selling in Colombia and Ecuador.
Zero learning curve
for the distributor network.
Expanding
into installation and maintenance.
Selling faster, without new apps.
With Twnel, Servimercadeo turned a days-long process into a minutes-long conversation and is already extending it to new areas of its operation.
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