Reliable notifications
with SMS deliverability above 95%.
E-commerce tech
Comboplay
Optimizing collections and critical end-user notifications
Read storyMelonn · E-commerce logistics
SMS automation and marketing for e-commerce fulfillment
Melonn built Inalambria’s SMS into its Órbita platform so thousands of brands can notify every order in real time and drive repeat purchases.
Summary
The challenge
Notify dispatches, failed deliveries and status changes in real time, and run repeat-purchase campaigns.
The solution
Business SMS built into the core of the Órbita platform, with delivery confirmation via webhooks.
The result
Deliverability above 95%, more repeat purchases and fewer external tools.
- >95 %
- SMS notification deliverability
- Real time
- delivery confirmation via webhooks
- 1
- platform: everything built into Órbita
About Melonn
Melonn powers e-commerce businesses with end-to-end software and fulfillment centers in Colombia and Mexico.
Its platform lets brands sell across channels (own stores, marketplaces and social media), connect with logistics carriers and keep their delivery promise. Thousands of online stores run their daily operations on Melonn.
The challenge
To improve the purchase and delivery experience, Melonn identified challenges in communication between brands and their end customers:
- Notify critical events such as dispatches, failed deliveries or order status changes in real time.
- Run marketing and repeat-purchase campaigns from a direct, non-intrusive channel.
- Have reliable messaging infrastructure built into the core of its platform.
The solution
Melonn built Inalambria’s business SMS directly into its Órbita technology platform, so partner brands can send automated messages without external tools:
- Automated key notifications: across delivery and after-sales: order confirmation, dispatch and shipping status.
- SMS marketing campaigns: from the same platform, driving repeat purchases on the brands’ digital channels.
- Centralized communications: from the system’s backend, with no extra operational load.
Results
More repeat purchases
thanks to strategic use of SMS for targeted campaigns and promotions.
Fewer external tools
with the whole communication flow built into Melonn’s system.
Real-time data
webhook delivery receipts feed Melonn’s systems with information and executive reports for its customers.
E-commerce communication, taken to the next level.
With SMS, Melonn gives its brands a tool to automate processes, increase repeat purchases and improve traceability for every order, making Inalambria a strategic partner in the Latin American e-commerce ecosystem.
Success stories
More success stories
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