WhatsApp terms and conditions

WhatsApp policies

Customers agree to comply with the WhatsApp Business Policy, the Commerce Policy and the platform terms.

Opt-in

Conversations may only be started with users who have consented to receive messages from the business on WhatsApp.

Templates

Messages outside the 24-hour customer service window must use approved templates in the marketing, utility or authentication categories.

Number quality

A high volume of blocks or reports may limit or suspend the number. We help you keep a good quality rating.

This summary is for information only and does not replace the official document (in Spanish).